When it comes to photographing your products, styling plays a very important role. How you choose to style can enhance your product, but it can also distract. Personally, I love styling, but I realise that for some it’s a headache and where necessary, I offer my clients help with it. I have a selection of props and backgrounds available to use, but I always encourage that the client brings some of their own items too.
First of all, you need to consider the purpose of the product you’re selling, it’s size, colour and shape. From here you can select props that emphasise these things and compliment your product.
You also need to think about your style in general. If you already have your branding in place, what does it say about your work? What colours have you chosen? All of these factors can be incorporated into the props you use for your product shots and will help you to carry your branding through in your images.
Choosing the right props for your photographs can be tricky, but consider including items that help tell a story about your product. For example, you could include some of the tools you used to create the item, or perhaps you have lots of quirky decorative bits around your house – things that show your personal taste work well and will start to help you create that overall look.
Try experimenting with different textured surfaces to use as a base or as a background for your shot. As long as it doesn’t distract the eye from your product, it can really help to create the feel for the shot and echo what your product is all about. Avoid clashing colours, crazy patterns or locations that simply don’t suit your product.
By taking the time to hone the overall look of your product photographs, you can create a consistent look for your online shop and marketing materials. This is a form of branding in itself and will make your shop recognizable to your customers across all platforms.
If you’re not confident when it comes to styling, keep it simple! Experiment with different things and see what works, and what doesn’t. You also shouldn’t be afraid to ask for help. In my opinion, the styling of your product photoshoot should be a collaboration between yourself and your photographer. It’s always great to have a fresh set of eyes to look at your work – they might just suggest something you hadn’t thought of before!
Photos in this post: Abigail Warner, Judith Brown, Louise Wright, Studio Seed, Rose & Co. All shot by Holly Booth.