Whether you're booked in with a professional, or you're planning on taking your own product shots, here are some tips to help make sure you're fully prepared.
Gather inspiration - Take a look at the images in your photographer's portfolio, or do some research online to start pulling together images, which are along the lines of what you want to achieve. Obviously you don't want to rip anyone off (please don't just copy an image exactly!), but it's a useful place to start. Think about backgrounds, props, layouts and combinations of products.
Create a shot list - This can be as in-depth as you like, but it's very useful to have whether you're working with a photographer or not. Note down the products you need to photograph and make sure to include any details if there's certain parts of your product you really want to show off. You could even sketch out some of the shots if you have a specific idea in mind. Think about where the images will be used and what for, including group shots, and images for your social media profiles.
Backgrounds - Ask your photographer what background options they already have, or order specific coloured paper/textured surfaces ahead of your shoot. Think about what you want to use as a base or background for your shot, or try incorporating your brand colours. As long as it doesn’t distract the eye from your product, it can really help to create the feel for the shot and echo what your product is all about.
Gather props - Choosing the right props for your photographs can be tricky, but consider including items that help tell a story, or ones that inject a pop of colour. The more props you have to choose from during your photoshoot, the better. You can always choose to leave things out!
Your products - It might seem obvious, but make sure you have all your products ready. Do you need to show both sides of an invite? Make sure you've got two copies! Want a group shot where a product is repeated? Remember to have enough to hand... You get my point! Using your shot list, make sure you've got all the products you want photographing ready to go.
It's important to get the most from your photoshoot, so the more planning you do the better. If you're stuck for ideas or unsure of where to find the right props, ask your photographer or speak to other people who can offer some advice.
Hopefully this post has been useful to you! If you've got more questions, feel free to leave a comment below or tweet at me @hollyphotobooth. The images included here used props and products from my recent shoot for Fanciful Pages, you can see some of the final images right here.